Alchemise Innovation

 The SEO Shell Game: Is Durham University Burying Bad Press in Plain Sight? In the digital age, a university’s reputation isn’t just built on lecture halls and research papers—it’s built on Google’s first page. For prospective students, parents, and donors, a quick search is the primary way to gauge the health and values of an institution. But what happens when that search result is manipulated? Recent observations suggest that Durham University—a storied institution with a global reputation—may be employing a classic, albeit controversial, digital strategy: “News Saturation SEO.” The premise is simple: flood the search engines with a relentless stream of positive or neutral institutional news to ensure that any critical reporting, scandal, or negative coverage is pushed down the results page into the abyss of page two (where, as the old saying goes, you could bury a body and no one would ever find it). How the Strategy Works If you follow Durham University’s online presence, you’l...

 As anyone who knows me and the Ivory Tower Principle, they knnw where I stand solid on certain events. The news outlets have leapt on this informaton. (https://www.dailymail.co.uk/news/article-15732835/Historic-university-accused-anti-white-discrimination-controversial-new-scheme-lower-entry-requirements-British-Asian-candidates.html) Update - you can see the University Reply here, https://www.durham.ac.uk/about-us/notices/widening-access-and-participation-schemes/ . I think I leave it for the intelligence of readers to interpret. Below you will find how AI can be used to analyse data, with personal morality on the subject. What I would say is there are huge problems within sections of the university in my opinion. There are elements who have an agenda. I do not doubt that racism is a problem, however to course correct still using racist principles do show a lack of vision and ability to see the real truth. Durham University’s “Asian Access” Scheme: A Case Study in Modern Aca...

 Firstly Happy Easter to all. I thought i might parallel "humans" and AI, having had a bit of a frustrating week. So human element. am going to out 3 major companies EBay, TikTok, Pinterest. Clearly they have no concept of well of anything. Ask them a question, they bar you. Ask why they barred you, they wot tell you as might lead to people being not barred. As how to improve things, tell you you have never used the site? Then half an hour later suddenly things done over 12 months ago are correct! AI ? Well I have a scale I call academic intelligence, by which it is tongue in cheek. I mean where the level goes down to the question.. "What is a muffin tray for?". Or for the Head of EDI to tell people they are evil or to kill themselves when they say they are mentally struggling. Or perhaps where male staff can sexually assault someone. Then the assaulted person is blamed for not screaming? Lowest of the low. All true stories with no bias. Ok so i went off topic. AI, ...